I created this as an entry for the Design in the Middle juried show that the University of Arkansas graphic design program hosted. In the prompt, we were asked to describe "The Middle." My broadside explored The Middle as a vital to the existence of our country as a whole. It is rightly called the Heartland, and yet it’s necessity is often overlooked. This area pumps ideas, resources, and energy to the rest of the nation. In the past, the Mississippi River and other river systems allowed for the transport of ideas and resources from the Middle to rest of the country. However, the most impactful vessels are not ships but are the people who live in and therefore define the Middle. Their ideas originate here and pulsate throughout the nation, providing vitality.